Taiwan’s Acer keeps three brands, but should they?

Taiwan PC brand Acer conducted a splashy, first-ever US press conference last week while also announcing the acquisition of Packard Bell. Last year Acer picked up US PC-maker Gateway. Now, with three challenger brands with footholds in different regional markets, Acer is pushing a strategy of supporting all three. Additionally, they announced they would keep the designs relatively the same. Although they certainly reviewed the optional brand strategies extensively, it seems like viable alternative approaches are to: One, make a clear bold investment in building a single, world-class brand leveraging the IP and assets of all the brands or Two: Better addressing design, performance or usage segments using the different three brands. More from PC World.


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