Hyundai-Kia Ties With Microsoft For “In-Vehicle Entertainment”

Bill Gates, after meeting with Korean President Lee, announced Microsoft will invest $100M+ in setting up the “Automotive IT Innovation Center” jointly with Hyundai-Kia Motors, the nation’s premier auto company. According to Reuters, the first product under the partnership would be a voice-controlled system linking mobile devices to car stereo systems; Later versions are expected to include multimedia and navigation-related features. In plain English: the US-bound Hyundai and Kia vehicles will soon have Microsoft-powered gadgets and interfaces inside the cars. As evidenced by Ray Ozzie’s “Mesh” plan, Microsoft is working hard on its new corporate vision to provide ubiquitous connected experience across all devices and environments, including the driver’s seat. Meanwhile, BMW has begun offering on-board internet access. Other companies like Nissan and Apple should also be looking at similar opportunities.

[From Web 2.0 Asia]

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s