Chanel in-store online misstep

While taking a purposeful stroll through one of Hong Kong’s many shopping cathedrals, I happened upon Chanel’s use of their online presence in the store. The luxury retailers are doing this more to have easy access to the broader product set that may not all be displayed in the hyper-expensive, cramped quarters like Hong Kong. Nice presentation on all accounts, premium materials, beautiful Apple display and then, wait, what’s that?…yes the ‘other’ operating system drops the ball and disconnects the overall luxury experience. Retailers have to pay attention to the details at all times.


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