Chanel in-store online misstep

While taking a purposeful stroll through one of Hong Kong’s many shopping cathedrals, I happened upon Chanel’s use of their online presence in the store. The luxury retailers are doing this more to have easy access to the broader product set that may not all be displayed in the hyper-expensive, cramped quarters like Hong Kong. Nice presentation on all accounts, premium materials, beautiful Apple display and then, wait, what’s that?…yes the ‘other’ operating system drops the ball and disconnects the overall luxury experience. Retailers have to pay attention to the details at all times.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s